scare of relevant content blog post

Are You Scared That Your Content is Not “Relevant” Enough For Google?

‘But Danny, it’s just not relevant enough to our business!’

This was the pain of my existence working as a freelancer, trying to come up with content ideas that would get links.

Over the years, since starting in SEO in 2006, this has never gone away.

Let’s be honest.

If you were not buying links in 2006, then you were not a proper SEO.

But even then, we worried about relevancy.

When you bought links, you made sure the content was as relevant as it could be to the site you were linking to.

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13 Equally Engaging Alternatives To Infographics

Some people in our industry really hate infographics.

I’ll be honest:

I never woke up one day and said “I want to create a couple thousand infographics.”

But I did like getting top tier links for our clients and at the time, infographics were the best tool to achieve this.

The reason was simple: Most publishers didn’t have the design capability in-house but they knew that readers love this type of content so the marketers could fill in the gap and in exchange get exposure for their clients.

And this was the reason why we chose to double down and only produce infographics for the last couple of years.

Fast forward to 2017 and visual content is no longer new.

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6 Amazing Video Infographics

In 2016, YouTube users will upload 500 hours of video every hour.

By 2019, it’s estimated that 80% of all internet traffic will be video.

2016 is certainly the year to scale up on videos for marketing.

Infographics are typically seen in their long static format, but more and more companies are using video infographics.

In this post, I am going to provide 6 infographic video examples that will hopefully inspire your next campaign.

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5 Content Mistakes From Creating Over 1000 Infographics

Good content is at the heart and soul of any successful infographic campaign. We’ve learnt that the content publishers will be excited about sharing has to be trusted and offer a lot of value against the content that is already out there.

We’ve learnt the easy way (through successes) as well as the hard way (our mistakes). Here’s 5 mistakes that we’ve learnt from, and never want to make again.

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Why I love Outbound Sales

In my industry, many agencies take pride in the fact that they have no sales team.

“It’s all referrals.”

“Never done one cold call.”

It seems that outbound sales tactics are a sign of a snake oil merchant with lots of empty promises and nothing to back it up.

Certainly NeoMam was all referrals in our first few years. But I never felt proud. I felt stressed. My fate was not in my control. Feast and famine was all too familiar. The market demand dictated how many clients would reach out and hire us.

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The Weekly Meeting That Changed The Way We Work

Meetings in business can be tough. It’s hard to manage a mix of personalities and opinions, handle the resulting conflict, whilst ultimately trying to get some clear next steps. Our meetings were no exception. We were fortunate, however, to find a simple meeting system that really helped us to transform our weekly meetings from unmanaged conversations to effective, action focused discussions. And, dare I say it, they became enjoyable!

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The ROI of content marketing

What is the ROI of Content Marketing?

This week, Mark Schaefer wrote an awesome post about the problem of attempting to measure the effectiveness of content marketing, which is something I am sure many of us in the industry can relate to.

Mark states that content marketing should not be evaluated in the same way as direct advertising and that a far better analogy is that of networking events.

At your first networking event, you might meet a few people but are unlikely to convert any sales. However,over time, you will slowly make more connections, maybe even speak and over the years you start to build powerful relationships that begin to drive leads back to your business.

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8 Neuroscience Lessons for Creating Content That Journalists Want to Share

In this post I will share with you the transcript of the SEM Rush webinar I gave about creating more shareable content. I lay out 8 lessons that should help you push the potential of your content further, using neuroscience, ultimately helping you produce content that major journalists want to feature.

After the webinar you will understand:
  • How the brain is wired for certain content ideas and how to use this to your benefit.
  • What brain tricks you can use to get journalists to take notice of your content.
  • Where you can test and tweak your content before reaching out to journalists

See the full script and video below.

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