6 Amazing Video Infographics

In 2016, YouTube users will upload 500 hours of video every hour.

By 2019, it’s estimated that 80% of all internet traffic will be video.

2016 is certainly the year to scale up on videos for marketing.

Infographics are typically seen in their long static format, but more and more companies are using video infographics.

In this post, I am going to provide 6 infographic video examples that will hopefully inspire your next campaign.

Read More

5 Content Mistakes From Creating Over 1000 Infographics

Good content is at the heart and soul of any successful infographic campaign. We’ve learnt that the content publishers will be excited about sharing has to be trusted and offer a lot of value against the content that is already out there.

We’ve learnt the easy way (through successes) as well as the hard way (our mistakes). Here’s 5 mistakes that we’ve learnt from, and never want to make again.

Read More

Why I love Outbound Sales

In my industry, many agencies take pride in the fact that they have no sales team.

“It’s all referrals.”

“Never done one cold call.”

It seems that outbound sales tactics are a sign of a snake oil merchant with lots of empty promises and nothing to back it up.

Certainly NeoMam was all referrals in our first few years. But I never felt proud. I felt stressed. My fate was not in my control. Feast and famine was all too familiar. The market demand dictated how many clients would reach out and hire us.

Read More

The Weekly Meeting That Changed The Way We Work

Meetings in business can be tough. It’s hard to manage a mix of personalities and opinions, handle the resulting conflict, whilst ultimately trying to get some clear next steps. Our meetings were no exception. We were fortunate, however, to find a simple meeting system that really helped us to transform our weekly meetings from unmanaged conversations to effective, action focused discussions. And, dare I say it, they became enjoyable!

Read More

Content Marketing Lessons from New Media Europe 2015

On September 12-13, we had the opportunity to attend the New Media Europe conference (NMEU) in Manchester which offered a variety of insights on the future of digital media and how to effectively use new media tools from a selected panel of keynote speakers.

The speakers included the likes of serial entrepreneur, speaker and author Chris Ducker, Cliff Ravenscraft AKA the Podcast Answer Man and Phil Pallen, an author and brand strategist for a number of different personalities on television shows such as the X Factor.

We’ve looked at our favourite speakers and shared what they had to say about content creation and marketing:

Read More
The ROI of content marketing

What is the ROI of Content Marketing?

This week, Mark Schaefer wrote an awesome post about the problem of attempting to measure the effectiveness of content marketing, which is something I am sure many of us in the industry can relate to.

Mark states that content marketing should not be evaluated in the same way as direct advertising and that a far better analogy is that of networking events.

At your first networking event, you might meet a few people but are unlikely to convert any sales. However,over time, you will slowly make more connections, maybe even speak and over the years you start to build powerful relationships that begin to drive leads back to your business.

Read More

Our Picks From Digital Britain Conference: Manchester 2015

Last Wednesday 2nd September our Media Relations team attended the 2015 Internet Advertising Bureau UK’s Digital Britain Conference. It’s not strange to find us at digital marketing or SEO conferences but this time we opted for a full day of inspiring presentations aimed at an audience of digital and traditional advertising professionals.

It was very interesting to learn about the experiments and findings by advertisers who are continuously trying to understand how to reach people online. In this post we’d like to share some of our favourite presentations —sorry for not including all of them!

adam maidment“The conference gave me a great opportunity to learn how the advertising industry thinks and works and considers how the audiences are changing and taking in things. As I work within a visual content marketing agency, the information provided was more relatable to an advertising audience so it meant I had to consider how things were relevant to me – in terms of how you can provide new and alternative ways to your audience who are constantly evolving.”

— Adam Maidment, Digital PR Specialist

Read More