scare of relevant content blog post

Are You Scared That Your Content is Not “Relevant” Enough For Google?

‘But Danny, it’s just not relevant enough to our business!’

This was the pain of my existence working as a freelancer, trying to come up with content ideas that would get links.

Over the years, since starting in SEO in 2006, this has never gone away.

Let’s be honest.

If you were not buying links in 2006, then you were not a proper SEO.

But even then, we worried about relevancy.

When you bought links, you made sure the content was as relevant as it could be to the site you were linking to.

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5 Reasons Why You Should Bring SEO In-House

In-house SEOs generally don’t get much of a voice in our industry. I spent my entire SEO career working from the agency side, years before setting up NeoMam. At the early stages of our agency, most of our work was sold through some of the largest agencies in the UK.

Over the past few years I have seen a large number of skilled practitioners move in-house and I have been very impressed with what they have been able to achieve, compared to what I saw from agencies.

In this post, I have worked with a number of the top in-house SEO’s in our industry to understand some of the benefits of working in-house over choosing an agency.

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Why I love Outbound Sales

In my industry, many agencies take pride in the fact that they have no sales team.

“It’s all referrals.”

“Never done one cold call.”

It seems that outbound sales tactics are a sign of a snake oil merchant with lots of empty promises and nothing to back it up.

Certainly NeoMam was all referrals in our first few years. But I never felt proud. I felt stressed. My fate was not in my control. Feast and famine was all too familiar. The market demand dictated how many clients would reach out and hire us.

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The ROI of content marketing

What is the ROI of Content Marketing?

This week, Mark Schaefer wrote an awesome post about the problem of attempting to measure the effectiveness of content marketing, which is something I am sure many of us in the industry can relate to.

Mark states that content marketing should not be evaluated in the same way as direct advertising and that a far better analogy is that of networking events.

At your first networking event, you might meet a few people but are unlikely to convert any sales. However,over time, you will slowly make more connections, maybe even speak and over the years you start to build powerful relationships that begin to drive leads back to your business.

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10 Amazing Wine Infographics

 

1. How to Choose a Bottle of Wine

A flowchart that will help you find the right wine.

how-to-choose-wine-infographic

 

 

2. The Different Types of Wine

The infographic is a chart of nearly 200 various types of wine, arranged by style and flavor.

18"x24" Poster Template

 

 

3. Bubbling Over: The Buzz On Sparkling Wine

The infographic will teach you all about sparkling wine, tips on how to serve and open your next wine bottle, what the labels indicate, and fascinating food pairings.

Bubbling Over The Buzz On Sparkling Wine

 

 

4. How Wine is Made

An infographic from Whichwinecooler.com which shows a 10-step process of making a wine.

How Wine is Made

 

 

5. What are Green Wines?

The infographic provides information on how wineries are going green by defining the four buzz words of green wine. These are Sustainable, Organic, Biodynamic and Natural.

What are Green Wines

 

 

6. Flying Wines

The infographic will tell you which wines are the best to drink in a plane.

Flying Wines

 

 

7. 12 Creative Ways to Recycle Wine Bottles

The infographic teaches you 12 artistic ways to reuse wine bottles.

12 Creative Ways to Recycle Wine Bottles

 

 

8. Most Prized Wines

The infographic shows the value of per-bottle auction for several vintages of the top 5 Bordeaux wines (Margaux, Haut-Brion, Lafite-Rothschild, Latour and Mouton Rothschild).

Most Prized Wines

 

 

9. Optimal Wine Temps

The infographic will show what is the right temperature in wine that can produce a substantial difference in the flavor.

Optimal Wine Temps

 

 

10. Temecula Valley

The infographic highlights some of the well-known local wineries as well as wine facts and consumption of wine in California and the United States.

Temecula Valley

8 Impressive Infographic Timelines (Updated)

Every human on earth lives their own unique timeline from birth to death.  When the this type of infographic is used well – it can be understood rapidly and easily.

This list is a small sample of the greatest examples of infographic timelines on the web:

1. The Rise and Fall of Instant Messengers

rise-of-internet-messengers

An infographic produced by the NeoMam team for the website – WhoisHostingThis.com. It looks the changing instant messenging landscape from 1996 to 2014 with the buy-out of WhatsApp.

2. The Evolution of Video Game Controllers

The infographic is the most in depth video game controllers charting ever, showing 11 genera and 119 species over 7 decades of gaming.

The Evolution of Video Game Controllers

3. Inception Infographic

A film that often asks more questions than it answers. This film uses a clever design to show the multiple timelines throughout the film/story .

Found via Pinterest and Huffington Post.

inception-infographic

4. Pulp Fiction – Chronological Order

By the infographic designer – Noah Smith and found on the Guardian UK.  This infographic details the whole events of the film Pulp Fiction. This particular infographic also attracted $29k dollars on kickstarter so it’s now available as a poster.

PulpFictioninChronologicalOrder_4fab4571757f2_w1249

5. The Evolution of the Web

This infographic for Google is an interactive experience created by the agency Hyperakt.  It shows the history of the internet from the first moments of HTML to the advanced code used in today’s browser experience.

Web evolution

6. NES – Nebula Timeline

This awesome timeline infographic shows the progress of Nintendo games as a Nebula.  Similar to the Pulp fiction example – you can now buy this as a poster.  Read more http://mentalfloss.com/article/52744/all-original-nintendo-games-one-poster

nes-game-timline

7. 12 Monkeys Film Explained

When the film was released – it was tricky to understand the different points at which Bruce Willis enters the past.  This infographic provides insight in a very simple approach.  See more from this designer: https://www.behance.net/gallery/12-MONKEYS/10226747

12-monkeys

8.  The Road to the Future

An infographic from the NeoMam Studios team for CarLoan4u . They used the timeline format to show how road technology is changing. As you progress down the road you get further into the technological innovations expected in the future.

the-road-of-the-future-2

8 Interesting Alternative Medicine Infographics

 

 

1. Aromatherapy

An infographic showing the primary benefits of the top 10 essential oils used in aromatherapy, a form of alternative medicine to improve physical and psychological well-being.

aromatherapy

 

 

2. Holistic Health in America

An infographic showing facts and figures on how Americans look for alternative medicine to maintain good health.

Print

 

 

3. Botanical Herbs in Today’s Medicine

A timeline of herbal medicines from 2800 B.C. to 2000 A.D.

Botanical Herbs in today's medicine

 

 

4. Shiatsu Self Massage

An infographic of a Japanese ancient massage technique showing a body map of where to put pressure in a number of ailments.

Shiatsu self massage

 

 

5. The Benefits of Massage

An interesting infographic showing the benefits of massage, types of massage, who gets massage and etc.

Benefits of Massage

 

 

6. A Guide to Herbal Medicines

The infographic below shows the different health benefits of certain herbal medicines.

A guide to herbal medicines

 

 

7. A Guide to Saw Palmetto

An infographic showing the benefit of saw palmetto, a traditional herbal medicine to relieve men’s urinary discomfort caused by Benign Prostatic Hyperplasia or BPH.

A guide to saw palmetto

 

 

8. Facts On Integrating Modern and Traditional Medicine

The infographic shows the story of the growing industry of integrative medicine. It was actually sahred with use by the team at supplemented.co.uk

integrating modern and traditional medicine