5 Reasons Why You Should Bring SEO In-House

In-house SEOs generally don’t get much of a voice in our industry. I spent my entire SEO career working from the agency side, years before setting up NeoMam. At the early stages of our agency, most of our work was sold through some of the largest agencies in the UK.

Over the past few years I have seen a large number of skilled practitioners move in-house and I have been very impressed with what they have been able to achieve, compared to what I saw from agencies.

In this post, I have worked with a number of the top in-house SEO’s in our industry to understand some of the benefits of working in-house over choosing an agency.

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5 Content Mistakes From Creating Over 1000 Infographics

Good content is at the heart and soul of any successful infographic campaign. We’ve learnt that the content publishers will be excited about sharing has to be trusted and offer a lot of value against the content that is already out there.

We’ve learnt the easy way (through successes) as well as the hard way (our mistakes). Here’s 5 mistakes that we’ve learnt from, and never want to make again.

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5 Reasons Why We Don’t Pay For Links

Link-buying is a topic we discuss often at our offices.

On one side of the room, you’ll hear a team member mentioning that a blogger has asked for money or that we have lost the relationship with a publisher due to a new editor who now requests compensation.

On the opposite corner, you’ll hear me talking to a worried new client, who needs reassurance that we won’t exchange payment for features.

Dedicating part of our budget to buying links would certainly make a side of our work easier (i.e. getting those features up fairly quickly) but we’ve identified far too many reasons why it would be detrimental to our growth.

Today I will share why we refuse to exchange money for links, and hopefully this post will spark a constructive discussion about this practice.

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4 Ways to Make Group Brainstorming Not Suck

If you work in marketing, you might have a love-hate relationship with the trusty group brainstorm (or thought shower).

Did you know that no study has ever shown that this process works well since it first appeared in 1953?

You will have seen the extrovert taking over the room or the introverts stepping back and letting everyone get on with it.

group-brainstorming-fail

When group brainstorming goes wrong, it can be a massive waste of time.

In this post, I am going to share four simple improvements that will mean your next meeting will produce loads more original ideas.

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6 Content Promotion Lessons From Pitching 1000 Infographics

After promoting over 1000 infographics, our media relations team have learnt several lessons. In this post each member of the team will share some techniques on how to promote visual content and how these steps have helped us get results.

We have used an example throughout the post: The Herb Guide to Cooking Vegetarian, a campaign that started very slow, but by following these 6 steps, ended up securing placements on large publications, including Huffington Post, UK and US.   

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How to Make an Infographic

Despite having been on the scene for a while now, infographics are still a big part of the media landscape, as proven by the recent viral sensation ‘What Happens One Hour After Drinking a Can of Coke’ and its various spinoffs.

According to BuzzSumo, the original infographic has been shared over 108.9K times across social media since going live this July.  

your body an hour after coke results

In this post, I am going to share with you how we as an agency make infographics that get picked up across the web. I hope our overview will provide the requisite knowledge and inspiration to produce your own results-focused infographics. When most people think of infographics they think of the design, but this is just one stage of the entire process. The first stage everyone needs to work on is what is the idea what information/story are we looking to show?

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