Link-buying is a topic we discuss often at our offices.
On one side of the room, you’ll hear a team member mentioning that a blogger has asked for money or that we have lost the relationship with a publisher due to a new editor who now requests compensation.
On the opposite corner, you’ll hear me talking to a worried new client, who needs reassurance that we won’t exchange payment for features.
Dedicating part of our budget to buying links would certainly make a side of our work easier (i.e. getting those features up fairly quickly) but we’ve identified far too many reasons why it would be detrimental to our growth.
Today I will share why we refuse to exchange money for links, and hopefully this post will spark a constructive discussion about this practice.