You know what bothers me?
Articles that tell people they should – definitely, absolutely, no-doubts-about-it – rely on PR to support their SEO strategy.
You know why it bothers me?
Because it’s like recommending someone to use a spoon for whisking eggs.
Will the spoon get you there at some point?
Is it the most efficient way to whisk eggs?
Of course not.
All this to say that PR and link building have different objectives.Read More›
According to research conducted by The Radicati Group, the number of emails sent and received per day in 2015 reached a total over 205 billion, with an average of 131 business emails leaving and arriving to users’ accounts every day in 2016 so far.
That’s a lot of emails.
So, how can you ensure your messages are cutting through that noise? And what would be the proper email etiquette for a world in which our inboxes are never empty?Read More›
No matter the job role, everyone at NeoMam uses Gmail.
Email is at the core of most of our processes – just to mention a few internal uses:
- It’s how our project managers send deliverables to our clients.
- Allows our design lead to discuss upcoming projects with illustrators and graphic designers.
- Offers a way for our finance manager to chase invoices.
- Is the medium through which our sales team reaches out to potential clients.
- Is the number one tool our digital PR team uses to pitch content to journalists.
When it comes to writing successful pitches, everyone agrees:
- You should never use templates
- You’ve got to personalise every single email
But how long would it take to write unique pitches for every person that you’re targeting? A few days?
… And what if you’re contacting 100 people? Would that take a full week?Read More›
Link-buying is a topic we discuss often at our offices.
On one side of the room, you’ll hear a team member mentioning that a blogger has asked for money or that we have lost the relationship with a publisher due to a new editor who now requests compensation.
On the opposite corner, you’ll hear me talking to a worried new client, who needs reassurance that we won’t exchange payment for features.
Dedicating part of our budget to buying links would certainly make a side of our work easier (i.e. getting those features up fairly quickly) but we’ve identified far too many reasons why it would be detrimental to our growth.
Today I will share why we refuse to exchange money for links, and hopefully this post will spark a constructive discussion about this practice.Read More›
With the year coming to an end, it’s difficult not to look back and reflect on everything we went through in 2015. It would be great to say that we made zero mistakes and nailed every single aspect of what we do, but wouldn’t that be boring and incredibly naive?Read More›
This year we started working with an exciting new visual format: video.
From The Guardian to The Drum, many have said in the last year that video is the future of content marketing, and we agree. If you’re not convinced yet: According to Cisco, video will account for 80% of all consumer internet traffic by 2019.
That’s A LOT of people.Read More›
After promoting over 1000 infographics, our media relations team have learnt several lessons. In this post each member of the team will share some techniques on how to promote visual content and how these steps have helped us get results.
We have used an example throughout the post: The Herb Guide to Cooking Vegetarian, a campaign that started very slow, but by following these 6 steps, ended up securing placements on large publications, including Huffington Post, UK and US.Read More›
Hello everyone. Thanks for joining us. Today I will be sharing with you the story of what happened when, at NeoMam, we decided to grab the content that we already produced and promoted in English and relaunch it in different countries. Now, before I start I will need you to do something for me. It’s not a big thing so don’t worry too much about it but if you could please have a think and just try to identify a piece of content that you produced for yourselves or your clients in English that have achieved good results during the promotion stage. It could be anything really. A video, an e-book, an interactive – an infographic even, that you have launched in English and have achieved mentions in newspapers, features in magazines, placements on blogs, links from reputable industry sites. Any big win that you have in English. Please have a think. Try to find one and the good news is, if you do have one of them; that means you have won fifty percent of the international digital PR battle right there and then. All you need now is a process and that’s exactly what I’m gonna share with you. So please have that big win in mind throughout the webinar because by the end of it you will have all the tools you need to just go back onto your desk start drafting a strategy and hopefully have a plan for relaunching it in different countries.Read More›