5 Difficult Decisions Our Agency Made In 2016

2016 has been a hell of a year.

Brexit.

Trump elected president.

But more importantly, what has been going on with NeoMam?!

When working in the fast-paced agency world, it’s easy to spend all your time looking into the future and missing out on what is going on around you.

With this post, I want to spend some time to look back and highlight the biggest decisions we made as an agency in 2016.

Read More

6 Amazing Video Infographics

In 2016, YouTube users will upload 500 hours of video every hour.

By 2019, it’s estimated that 80% of all internet traffic will be video.

2016 is certainly the year to scale up on videos for marketing.

Infographics are typically seen in their long static format, but more and more companies are using video infographics.

In this post, I am going to provide 6 infographic video examples that will hopefully inspire your next campaign.

Read More

5 Reasons Why You Should Bring SEO In-House

In-house SEOs generally don’t get much of a voice in our industry. I spent my entire SEO career working from the agency side, years before setting up NeoMam. At the early stages of our agency, most of our work was sold through some of the largest agencies in the UK.

Over the past few years I have seen a large number of skilled practitioners move in-house and I have been very impressed with what they have been able to achieve, compared to what I saw from agencies.

In this post, I have worked with a number of the top in-house SEO’s in our industry to understand some of the benefits of working in-house over choosing an agency.

Read More

Why I love Outbound Sales

In my industry, many agencies take pride in the fact that they have no sales team.

“It’s all referrals.”

“Never done one cold call.”

It seems that outbound sales tactics are a sign of a snake oil merchant with lots of empty promises and nothing to back it up.

Certainly NeoMam was all referrals in our first few years. But I never felt proud. I felt stressed. My fate was not in my control. Feast and famine was all too familiar. The market demand dictated how many clients would reach out and hire us.

Read More

4 Ways to Make Group Brainstorming Not Suck

If you work in marketing, you might have a love-hate relationship with the trusty group brainstorm (or thought shower).

Did you know that no study has ever shown that this process works well since it first appeared in 1953?

You will have seen the extrovert taking over the room or the introverts stepping back and letting everyone get on with it.

group-brainstorming-fail

When group brainstorming goes wrong, it can be a massive waste of time.

In this post, I am going to share four simple improvements that will mean your next meeting will produce loads more original ideas.

Read More

How to Make an Infographic

Despite having been on the scene for a while now, infographics are still a big part of the media landscape, as proven by the recent viral sensation ‘What Happens One Hour After Drinking a Can of Coke’ and its various spinoffs.

According to BuzzSumo, the original infographic has been shared over 108.9K times across social media since going live this July.  

your body an hour after coke results

In this post, I am going to share with you how we as an agency make infographics that get picked up across the web. I hope our overview will provide the requisite knowledge and inspiration to produce your own results-focused infographics. When most people think of infographics they think of the design, but this is just one stage of the entire process. The first stage everyone needs to work on is what is the idea what information/story are we looking to show?

Read More