Danny Ashton articles
NeoMam Jealousy List 2023: 22 Projects We Wish Were Ours
This is the fourth instalment of our Jealousy List, a compilation of great digital content we wish we made that was originally inspired by the ...
10 Lessons Learned After Running an Agency for 10 Years
We produced our first proper “client” work back in October 2011: (don’t judge!) We did produce a few projects for my own sites and for ...
Using Visuals To Put Textile Waste Into Perspective
At this point, we are all aware that some parts of our day-to-day life will eventually harm the environment. Flights abroad, plastic bottles, disposable coffee ...
Generating Ideas For Linkable Content: 12 Do’s and Don’ts
Coming up with content ideas that will make anyone care enough to link is hard work. When I first started NeoMam, every project we produced ...
How to Test Your Content on Reddit (And Make It Link-Worthy)
“Your content is crap.” Ouch, that stings a little, doesn’t it? But getting honest feedback for your content is key if you want big links ...
5 Amazing Examples of In-House Content Marketing From 2017
Happy new year to everyone. Before the end of last year I reached out to a number of in-house SEO’s who I thought were doing ...
Are You Scared That Your Content is Not “Relevant” Enough For Google?
‘But Danny, it’s just not relevant enough to our business!’ This was the pain of my existence working as a freelancer, trying to come up ...
13 Equally Engaging Alternatives To Infographics
Some people in our industry really hate infographics. I’ll be honest: I never woke up one day and said “I want to create a couple ...
5 Common Myths About Outreach (and Why They’re Wrong)
Do you ever wonder how you manage to get anything done in SEO? It seems each year – heck, each week! – there is a ...
5 Difficult Decisions Our Agency Made In 2016
2016 has been a hell of a year. Brexit. Trump elected president. But more importantly, what has been going on with NeoMam?! When working in ...